About OptiChain

OptiChain was founded with a clear ambition: to help organizations use their Supply Chain & Operations as strategic functions and tools for better performance, results, and long-term profitability.

We are convinced that Supply Chain & Operations are strategic drivers for the entire business, not merely supporting functions. When these areas are developed correctly, they create competitive advantages that show in results, culture, and long-term capability.

That's why we always work to deliver concrete, measurable business value, where efficiency, productivity, and profitability go hand in hand — so that Supply Chain & Operations becomes a competitive advantage rather than primarily being seen as a cost item.

The Person Behind OptiChain

My name is Admir Brko Storm, and I'm the one behind OptiChain. Before starting OptiChain, I spent over fifteen years in various leadership roles within Supply Chain and Operations at national and international companies, including Bring, IKEA, and Orkla. 

Over the years, I have, among other things:

  • been responsible for budgets ranging from 100 MSEK to 1 billion SEK
  • led global change initiatives and worked within management teams and boards
  • driven factory and warehouse relocations as well as new market entries
  • carried out large-scale procurements and cost-saving programs
  • led projects and acted as process owner during ERP/business system changeovers
  • taken over underperforming functions and rebuilt them

My great passion and the common thread throughout my career has always been development and improvement, which is also why I started OptiChain.Through OptiChain, I get to help multiple companies — instead of just one — develop their business, organization, performance, and results!

Personal & Close Collaboration

When you work with OptiChain, you can expect a personal and close collaboration with me directly. 
I do the analysis, drive the execution, and ensure a smooth handover and delivery. Unlike a larger agency, there are no handoffs between salespeople and senior or junior consultants, and no unnecessary learning curve at your expense.

When the Assignment Needs More Than One Person

An assignment should never be limited by a single consultant's knowledge or time. That's why I work with a network of senior partners who are brought in when the scope or specialist expertise requires it. Examples of when this happens:

  • Large-scale training and workshops: For large groups or parallel sessions across multiple sites, I bring in experienced facilitators to maintain quality throughout.
  • System implementations: I own the process, requirements, and change management. When deep technical IT expertise is needed for the implementation itself, I bring in partners with exactly that specialization.

This setup gives you flexibility in scope and the right expertise for your specific assignment, without you having to procure multiple suppliers or coordinate them yourself. You'll always know who's coming in, why, and in what role. I remain responsible for the whole engagement all the way through to handover.

Our focus is always the same: we create concrete and sustainable value for your business!
ur work is designed to strengthen your organization, productivity, and profitability, and to have a positive impact on results – both in the short and long term!

 Change often begins by taking the first step. Contact us for a no-obligation conversation about possible ways forward together. 

Contact us

Our Core Pillars

Values

Vår värdegrund bygger på tre principer:
responsibility, honesty and results.

We believe that genuine commitment, transparency, clear communication, and long-term relationships create success for our clients.

By always working with a holistic perspective that weighs people, processes, and business goals together to create solutions that last.

Ambition

Our ambition is to be a secure, decisive and business-driven partner to you, focused on creating concrete business value and measurable results!

We always seek assignments where we can help, relieve, train, influence, and develop in environments where time, knowledge, or complexity is a challenge — so we can use our experience and expertise to create structure, stability, results, and growth.

Vision

Our vision is to be your partner who not only solves today's challenges but also prepares your organization for tomorrow's opportunities — building future-proof solutions.

OptiChain's Strengths & Client Value

    • Practical experience from global and complex supply chains
    • A unique mix of strategic vision and operational execution
    • A structured and clear working method with fast results

    • Significant documented cost savings (+20 MSEK/year)

  • Experience with mergers and acquisitions, expansions, and cultural transformation

  • Transparency, a "no surprises" approach, and data-first thinking

  • Knowledge transfer – builds capability within the organization

  • Flexible engagement: advisory, project-based, interim leadership